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Did you know that most mainstream search engines build a digital twin of your personality based on every click you make? While this allows for convenient, predictive results, it comes at the cost of your personal data. Privacy search tools operate on a fundamentally different philosophy, choosing to treat every user as a complete stranger rather than a data point to be harvested – this choice creates a browsing experience that feels distinct – sometimes slower or less "personalized" – but significantly more secure.
When you use a standard engine, it looks at your location, your past purchases and your browsing history to decide what you see.
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